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Oliver Buchannon
Joy McConnochie

Co-founder of Sustainable Jungle.

Greenwashing Concern Has Grown 5x Since 2022. Now What?

Mar 2, 2026

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4 min read

Greenwashing Concern Has Grown 5x Since 2022. Now What?

New data on what's driving (and blocking) sustainable purchases...And what it means for your brand.

Joy McConnochie
Joy McConnochie
Digital Product Passports: What Your Brand Needs to Know

Jan 27, 2026

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8 min read

Digital Product Passports: What Your Brand Needs to Know

The European Union is rolling out one of the most significant regulatory changes for product transparency and sustainability: Digital Product Passports (DPPs).

Joy McConnochie
Joy McConnochie
Why Isn't Beauty as Obsessed with Supply Chains as Fashion?

Jan 20, 2026

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7 min read

Why Isn't Beauty as Obsessed with Supply Chains as Fashion?

52% of Fashion Brands Disclose Suppliers. Only 4% of Beauty Brands Do...

Joy McConnochie
Joy McConnochie

Materials

Launching! And The rPET Debate

Jan 12, 2026

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5 min read

Launching! And The rPET Debate

Today we launch our first newsletter. Thank you for being one of our very first subscribers! Please feel free to reply with brutal feedback, as I want this newsletter to be REALLY GOOD, exceptionally helpful, nuanced, and easily digestible.

Joy McConnochie
Joy McConnochie

Sustainable Jungle: Brand Edition

Practical advice on improving your environmental and social performance - plus how to communicate your progress authentically.

© 2026 Sustainable Jungle: Brand Edition.
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